Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
688 items
    1. PRADA Tessuto Nylon Vela Small Backpack MilitarePRADA Tessuto Nylon Vela Small Backpack Militare

      Prada Tessuto Nylon Vela Small Backpack Militare

      Condition: Shows Wear

      $750

    2. PRADA Tessuto Nylon Saffiano Vela Backpack BlackPRADA Tessuto Nylon Saffiano Vela Backpack Black

      Prada Tessuto Nylon Saffiano Vela Backpack Black

      Condition: Excellent

      $1,295

    3. PRADA Saffiano Tri-Fold Wallet OrchideaPRADA Saffiano Tri-Fold Wallet Orchidea

      Prada Saffiano Tri-Fold Wallet Orchidea

      Condition: Shows Wear

      $250

    4. PRADA Metal Sunglasses SPR 58Y BlackPRADA Metal Sunglasses SPR 58Y Black

      Prada Metal Sunglasses SPR 58Y Black

      Condition: Excellent

      $395

    5. PRADA Saffiano Metal Compact Wallet FuocoPRADA Saffiano Metal Compact Wallet Fuoco

      Prada Saffiano Metal Compact Wallet Fuoco

      Condition: Shows Wear

      $325

    6. PRADA Re-Nylon Saffiano Belt Bag L BlackPRADA Re-Nylon Saffiano Belt Bag L Black

      Prada Re-Nylon Saffiano Belt Bag L Black

      Condition: Shows Wear

      $895

    7. PRADA Shiny Nappa Medium Shoulder Bag BlackPRADA Shiny Nappa Medium Shoulder Bag Black

      Prada Shiny Nappa Medium Shoulder Bag Black

      Condition: Excellent

      $2,650

    8. PRADA Tessuto Nylon Saffiano Logo Messenger Bag BlackPRADA Tessuto Nylon Saffiano Logo Messenger Bag Black

      Prada Tessuto Nylon Saffiano Logo Messenger Bag Black

      Condition: Shows Wear

      $425

    9. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Shows Wear

      $1,195

    10. PRADA Tessuto Nylon Saffiano Tote BalticoPRADA Tessuto Nylon Saffiano Tote Baltico

      Prada Tessuto Nylon Saffiano Tote Baltico

      Condition: Shows Wear

      $350

    11. PRADA Vitello Phenix Camera Bag BlackPRADA Vitello Phenix Camera Bag Black

      Prada Vitello Phenix Camera Bag Black

      Condition: Excellent

      $1,050

    12. PRADA Satin Crystal Triangle Pouch CelestePRADA Satin Crystal Triangle Pouch Celeste

      Prada Satin Crystal Triangle Pouch Celeste

      Condition: Excellent

      $1,450

    13. PRADA Saffiano Mini Galleria Double Zip Tote FuocoPRADA Saffiano Mini Galleria Double Zip Tote Fuoco

      Prada Saffiano Mini Galleria Double Zip Tote Fuoco

      Condition: Excellent

      $1,525

    14. PRADA Soft Lux Card Holder With Chain BlackPRADA Soft Lux Card Holder With Chain Black

      Prada Soft Lux Card Holder With Chain Black

      Condition: Excellent

      $1,095

    15. PRADA Tessuto Nylon Mini Re-Edition 2000 Bag BlackPRADA Tessuto Nylon Mini Re-Edition 2000 Bag Black

      Prada Tessuto Nylon Mini Re-Edition 2000 Bag Black

      Condition: Excellent

      $750

    16. PRADA Tessuto Nylon Mini Re-Edition 2000 Bag BlackPRADA Tessuto Nylon Mini Re-Edition 2000 Bag Black

      Prada Tessuto Nylon Mini Re-Edition 2000 Bag Black

      Condition: Excellent

      $1,095

    17. PRADA Tessuto Nylon Stitched Shoulder Bag BlackPRADA Tessuto Nylon Stitched Shoulder Bag Black

      Prada Tessuto Nylon Stitched Shoulder Bag Black

      Condition: Excellent

      $995

    18. PRADA Saffiano Soft Calfskin Tote CipriaPRADA Saffiano Soft Calfskin Tote Cipria

      Prada Saffiano Soft Calfskin Tote Cipria

      Condition: Excellent

      $1,595

    19. PRADA Vitello Daino Shoulder Bag Bamboo GrayPRADA Vitello Daino Shoulder Bag Bamboo Gray

      Prada Vitello Daino Shoulder Bag Bamboo Gray

      Condition: Excellent

      $2,250

    20. PRADA Vitello Daino Soft Flap Crossbody FiordalisoPRADA Vitello Daino Soft Flap Crossbody Fiordaliso

      Prada Vitello Daino Soft Flap Crossbody Fiordaliso

      Condition: Excellent

      $1,395

    21. PRADA Nylon Tessuto Impuntu Quilted Tote GranatoPRADA Nylon Tessuto Impuntu Quilted Tote Granato

      Prada Nylon Tessuto Impuntu Quilted Tote Granato

      Condition: Excellent

      $750

    22. PRADA Nappa Soft Padded Re-Edition 2002 Moon Bag BlackPRADA Nappa Soft Padded Re-Edition 2002 Moon Bag Black

      Prada Nappa Soft Padded Re-Edition 2002 Moon Bag Black

      Condition: Excellent

      $1,895

    23. PRADA Tessuto Nylon Mini Re-Edition 2000 Bag WhitePRADA Tessuto Nylon Mini Re-Edition 2000 Bag White

      Prada Tessuto Nylon Mini Re-Edition 2000 Bag White

      Condition: Shows Wear

      $495

    24. PRADA Vitello Daino Soft Medium Dynamique Tote BlackPRADA Vitello Daino Soft Medium Dynamique Tote Black

      Prada Vitello Daino Soft Medium Dynamique Tote Black

      Condition: Excellent

      $1,895

    25. PRADA Tessuto Nylon Medium Backpack BluePRADA Tessuto Nylon Medium Backpack Blue

      Prada Tessuto Nylon Medium Backpack Blue

      Condition: Shows Wear

      $675

    26. PRADA Tessuto Nylon Small Backpack RossoPRADA Tessuto Nylon Small Backpack Rosso

      Prada Tessuto Nylon Small Backpack Rosso

      Condition: Shows Wear

      $795

    27. PRADA X ADIDAS Re-Nylon Bucket Hat BlackPRADA X ADIDAS Re-Nylon Bucket Hat Black

      Prada X ADIDAS Re-Nylon Bucket Hat Black

      Condition: Excellent

      $425

    28. PRADA Montone Shearling Chain Bag Begonia CammelloPRADA Montone Shearling Chain Bag Begonia Cammello

      Prada Montone Shearling Chain Bag Begonia Cammello

      Condition: Shows Wear

      $450

    29. PRADA Saffiano Mini Camera Crossbody Bag BlackPRADA Saffiano Mini Camera Crossbody Bag Black

      Prada Saffiano Mini Camera Crossbody Bag Black

      Condition: Shows Wear

      $650

    30. PRADA Saffiano Adjustable Shoulder Strap BlackPRADA Saffiano Adjustable Shoulder Strap Black

      Prada Saffiano Adjustable Shoulder Strap Black

      Condition: Excellent

      $295

    31. PRADA Saffiano Lux Micro Tote WhitePRADA Saffiano Lux Micro Tote White

      Prada Saffiano Lux Micro Tote White

      Condition: Shows Wear

      $995

    32. PRADA Saffiano Vernice Pyramid Bag Black White RossoPRADA Saffiano Vernice Pyramid Bag Black White Rosso

      Prada Saffiano Vernice Pyramid Bag Black White Rosso

      Condition: Shows Wear

      $850

    33. PRADA Saffiano Lux Promenade Backpack CherryPRADA Saffiano Lux Promenade Backpack Cherry

      Prada Saffiano Lux Promenade Backpack Cherry

      Condition: Shows Wear

      $650

    34. PRADA Vitello Phenix Logo Hobo BlackPRADA Vitello Phenix Logo Hobo Black

      Prada Vitello Phenix Logo Hobo Black

      Condition: Shows Wear

      $895

    35. PRADA Tessuto Nylon Saffiano Messenger Bag BlackPRADA Tessuto Nylon Saffiano Messenger Bag Black

      Prada Tessuto Nylon Saffiano Messenger Bag Black

      Condition: Shows Wear

      $450

    36. PRADA Tessuto Nylon Saffiano Shoulder Bag BlackPRADA Tessuto Nylon Saffiano Shoulder Bag Black

      Prada Tessuto Nylon Saffiano Shoulder Bag Black

      Condition: Shows Wear

      $575

    37. PRADA Saffiano Cuir Medium Double Bag Black FuocoPRADA Saffiano Cuir Medium Double Bag Black Fuoco

      Prada Saffiano Cuir Medium Double Bag Black Fuoco

      Condition: Shows Wear

      $1,550

    38. PRADA Soft Calfskin Arque Shoulder Bag CognacPRADA Soft Calfskin Arque Shoulder Bag Cognac

      Prada Soft Calfskin Arque Shoulder Bag Cognac

      Condition: Excellent

      $2,595

    39. PRADA City Calf Saffiano Cahier Bag BlackPRADA City Calf Saffiano Cahier Bag Black

      Prada City Calf Saffiano Cahier Bag Black

      Condition: Shows Wear

      $1,350

    40. PRADA Satin Crystal Mini Re-Edition 2000 Bag AnanasPRADA Satin Crystal Mini Re-Edition 2000 Bag Ananas

      Prada Satin Crystal Mini Re-Edition 2000 Bag Ananas

      Condition: Excellent

      $1,550

    41. PRADA Baroque Sunglasses SPR 27O TortoisePRADA Baroque Sunglasses SPR 27O Tortoise

      Prada Baroque Sunglasses SPR 27O Tortoise

      Condition: Excellent

      $275

    42. PRADA Satin Crystal Mini Galleria Double Zip Tote BlackPRADA Satin Crystal Mini Galleria Double Zip Tote Black

      Prada Satin Crystal Mini Galleria Double Zip Tote Black

      Condition: Excellent

      $4,195

    43. PRADA Vitello Daino Tote GranatoPRADA Vitello Daino Tote Granato

      Prada Vitello Daino Tote Granato

      Condition: Shows Wear

      $750

    44. PRADA Tessuto Nylon Saffiano Messenger Bag PapayaPRADA Tessuto Nylon Saffiano Messenger Bag Papaya

      Prada Tessuto Nylon Saffiano Messenger Bag Papaya

      Condition: Shows Wear

      $495

    45. PRADA Nylon Vela Messenger BlackPRADA Nylon Vela Messenger Black

      Prada Nylon Vela Messenger Black

      Condition: Shows Wear

      $625

    46. PRADA Saffiano Lux Embleme Flap Shoulder Bag FuocoPRADA Saffiano Lux Embleme Flap Shoulder Bag Fuoco

      Prada Saffiano Lux Embleme Flap Shoulder Bag Fuoco

      Condition: Shows Wear

      $1,450

    47. PRADA Baroque Sunglasses SPR 27N TortoisePRADA Baroque Sunglasses SPR 27N Tortoise

      Prada Baroque Sunglasses SPR 27N Tortoise

      Condition: Shows Wear

      $250

    48. PRADA Vitello Move Tri-Fold Compact Wallet PeoniaPRADA Vitello Move Tri-Fold Compact Wallet Peonia

      Prada Vitello Move Tri-Fold Compact Wallet Peonia

      Condition: Shows Wear

      $225

    49. PRADA Satin Crystal Mini Re-Edition 2000 Bag CelestePRADA Satin Crystal Mini Re-Edition 2000 Bag Celeste

      Prada Satin Crystal Mini Re-Edition 2000 Bag Celeste

      Condition: Excellent

      $1,895

    50. PRADA Satin Crystal Mini Re-Edition 2000 Bag MangoPRADA Satin Crystal Mini Re-Edition 2000 Bag Mango

      Prada Satin Crystal Mini Re-Edition 2000 Bag Mango

      Condition: Excellent

      $1,895

    51. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Shows Wear

      $1,150

    52. PRADA Soft Calfskin Impunture Diagramme Belt Bag BlackPRADA Soft Calfskin Impunture Diagramme Belt Bag Black

      Prada Soft Calfskin Impunture Diagramme Belt Bag Black

      Condition: Shows Wear

      $850

    53. PRADA Saffiano Lock Portafogli Flap Wallet FuocoPRADA Saffiano Lock Portafogli Flap Wallet Fuoco

      Prada Saffiano Lock Portafogli Flap Wallet Fuoco

      Condition: Shows Wear

      $325

    54. PRADA Tessuto Nylon Sport Shoulder Bag CorintoPRADA Tessuto Nylon Sport Shoulder Bag Corinto

      Prada Tessuto Nylon Sport Shoulder Bag Corinto

      Condition: Shows Wear

      $450

    55. PRADA Vitello Grain Metal Card Holder BlackPRADA Vitello Grain Metal Card Holder Black

      Prada Vitello Grain Metal Card Holder Black

      Condition: Excellent

      $395

    56. PRADA Light Calfskin Triangle Crossbody CipriaPRADA Light Calfskin Triangle Crossbody Cipria

      Prada Light Calfskin Triangle Crossbody Cipria

      Condition: Excellent

      $695

    57. PRADA Saffiano Mini Triangle Crossbody Pouch BlackPRADA Saffiano Mini Triangle Crossbody Pouch Black

      Prada Saffiano Mini Triangle Crossbody Pouch Black

      Condition: Shows Wear

      $1,125

    58. PRADA Vitello Daino Mini Bag BlackPRADA Vitello Daino Mini Bag Black

      Prada Vitello Daino Mini Bag Black

      Condition: Excellent

      $1,795

    59. PRADA Metal Triangle Hair Clip Set WhitePRADA Metal Triangle Hair Clip Set White

      Prada Metal Triangle Hair Clip Set White

      Condition: Excellent

      $395

    60. PRADA Vitello Daino Shopping Tote PapayaPRADA Vitello Daino Shopping Tote Papaya

      Prada Vitello Daino Shopping Tote Papaya

      Condition: Shows Wear

      $595

    61. PRADA Saffiano Mini Galleria Double Zip Tote BalticoPRADA Saffiano Mini Galleria Double Zip Tote Baltico

      Prada Saffiano Mini Galleria Double Zip Tote Baltico

      Condition: Shows Wear

      $1,095

    62. PRADA Saffiano Medium Galleria Double Zip Tote CammeoPRADA Saffiano Medium Galleria Double Zip Tote Cammeo

      Prada Saffiano Medium Galleria Double Zip Tote Cammeo

      Condition: Shows Wear

      $795

    63. PRADA Nylon Tessuto Cosmetic Pouch BlackPRADA Nylon Tessuto Cosmetic Pouch Black

      Prada Nylon Tessuto Cosmetic Pouch Black

      Condition: Shows Wear

      $395

    64. PRADA Saffiano Cuir Large Double Bag BlackPRADA Saffiano Cuir Large Double Bag Black

      Prada Saffiano Cuir Large Double Bag Black

      Condition: Shows Wear

      $1,595

    65. PRADA Saffiano Medium Galleria Double Zip Tote FuocoPRADA Saffiano Medium Galleria Double Zip Tote Fuoco

      Prada Saffiano Medium Galleria Double Zip Tote Fuoco

      Condition: Shows Wear

      $1,095

    66. PRADA Saffiano Lux Re-Edition 2005 Shoulder Bag BlackPRADA Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Prada Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $2,150

    67. PRADA Lambskin Donna Bow Ballerina Flats 39 NudoPRADA Lambskin Donna Bow Ballerina Flats 39 Nudo

      Prada Lambskin Donna Bow Ballerina Flats 39 Nudo

      Condition: Shows Wear

      $395

    68. PRADA Saffiano Zip Card Holder BlackPRADA Saffiano Zip Card Holder Black

      Prada Saffiano Zip Card Holder Black

      Condition: Excellent

      $475

    69. PRADA Saffiano Bow Continental Wallet BlackPRADA Saffiano Bow Continental Wallet Black

      Prada Saffiano Bow Continental Wallet Black

      Condition: Worn

      $215

    70. PRADA Nylon Re-Edition 2005 Shoulder Bag DesertoPRADA Nylon Re-Edition 2005 Shoulder Bag Deserto

      Prada Nylon Re-Edition 2005 Shoulder Bag Deserto

      Condition: Shows Wear

      $1,075

    71. PRADA Madras Floral Print Ribbon Bag Mango BlackPRADA Madras Floral Print Ribbon Bag Mango Black

      Prada Madras Floral Print Ribbon Bag Mango Black

      Condition: Shows Wear

      $595

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